High-tech simulation of a stadium for the German football league
A glimpse into the future of sports reporting
“Who’s who” of the sports tech industry
To get a glimpse into the "future of the sports industry": that's what SportsInnovation stands for – the leading sports tech event in Europe and beyond. Featuring: a special booth from STUDIOBOX.
And so, in March 2026, the "who's who" of the international sports tech industry met for the fourth time at the Merkur Spiel-Arena in Düsseldorf. Two jam-packed days of events featured live games with state-of-the-art broadcasting technology, an innovation lab with a Robo-Cup, a Formula 1 simulator, high-caliber conferences, exciting talks and presentations, and innovative games on a specially installed "glass floor"—the sports flooring solution of the future.
DFL stand as a highlight in the EXPO area
They all came, including US executives from the NHL and NBA. And right in the middle, at the heart of the action and as host of the event, was the German Football League (DFL) with its generously sized exhibition stand and meeting hub. And with a mysterious black curtain, above which, in bold letters, it said:
BUNDESLIGA EXPERIENCE
The "behind-the-scenes" area quickly proved to be one of the highlights of the exhibitors' section. The centerpiece of the DFL area was a huge STUDIOBOX, entirely black, with three entrances/exits and accessed through a simulated player tunnel.
High-tech in an acoustically optimized environment
The interior of the cabin was packed with the latest Dolby Surround technology as well as an LED video wall spanning almost the entire interior width of the cabin (4.8 meters), on which football highlights were shown.
While the atmosphere inside the soundproof cabin was electric with chants and goal celebrations at full volume, the trade fair continued undisturbed all around. Not a single sound escaped. The soundproofing from STUDIOBOX (up to -53 dB) worked perfectly.
Soundproof booth with artificial turf
Visitors were particularly impressed not only by the setup, including the artificial turf in the jet-black soundproof booth, but above all by the sound in a sonically optimized environment - made possible by the interior acoustics of a STUDIOBOX PREMIUM booth.
Whoever entered the "stadium within a stadium" returned thrilled. Or, as one manager of the German Football Association (DFB), barely emerging from the darkness of the soundproof cabin into the light, remarked to the STUDIOBOX team: "What an awesome setup!"
Weblinks:
https://www.dfl.de/de/aktuelles/rueckblick-auf-die-sportsinnovation-2026/
